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Synopsis

This is about social innovation and organisational transformation through the Arts. It presents live artists working in business settings as catalysts for change. The book primarily proposes two approaches for Arts-in-Business: 1) The Arts applied as an instrument for teambuilding, communication training, leadership development, problem-solving and innovation. 2) The Arts integrated as a strategic process of organisational transformation. The message of the book is not to promote a new magical instrument, a new 'quick fix' for business. It is an attempt to show the great potential of 'Artful Creation; and at the same time point out that the birth of a new paradigm offers promising prospects for the future of business and society. The book offers ground-breaking ideas, new methods, inspiration and concrete recommendations.

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