Download Persuading Aristotle Book PDF
Download and Read Persuading Aristotle PDF
ByPeter Thompson
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“Books are the training weights of the mind.” -Epictetus
Synopsis
In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos. A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle. Principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility, and how to best persuade different types of listeners. Thompson's simple and elegant style, enlightening examples and practical insights will change the way you think about getting your message across\u003ein presentations, negotiations and the media. You'll be a more confident, strategic persuader, capable of persuading Aristotle himself.
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